Activision

The news came out recently that Activision, the studio behind such franchises as Call of Duty, Tony Hawk’s Pro Skater and Skylanders, would be ending their 15-year deal with Marvel following the release of The Amazing Spider-Man 2 this Spring. All games under the Marvel license made by Activision have been removed from PSN, Xbox Live and Steam effective immediately.

Activision and Marvel first started working together back in 1986 on the Commodore 64 title “Howard the Duck.” After the release of the game, they worked together sporadically until 1998 when they signed an exclusive licensing agreement to release all future Marvel based titles through Activision. Since then, they’ve made over 30 titles together including the critically acclaimed X-Men Legends series (and it’s spin-off Marvel Ultimate Alliance 1&2), the Spider-Man series and most recently Deadpool.

Some have said the reason behind the partnership coming to an end was due to the lukewarm reactions to some of their more recent games (X-Men Legacy and Spider-Man: Edge of Time), but both Activision and Marvel have yet to release a statement regarding the situation.

Marvel is now a free agent in the video game department and can work with whoever they want now. Whether they will sign a deal with another company or not is up to them, but after the release of The Amazing Spider-Man 2, they are free to do as they please.

What are your thoughts on this partnership ending? Are there any games you enjoyed from them? Who should Marvel work with next? Leave your thoughts in the comments below.

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One Response

  1. clegee134

    I’ve enjoyed some of Activision’s Marvel games, but I’m not the biggest fan of their practices. I don’t mean this as an insult to people that enjoy series like COD, but I’ve felt like the demand for yearly installments has led to a drought in innovation for the series. And for any of us that played Guitar Hero back in the day: once Activision took over the series 2007, they killed it through over-saturation. As a publisher, they sometimes pull a lazy copy & paste job on the yearly franchises that they put out (franchises past & present). The few differences between yearly installments are often cosmetic or gimmicky.

    Regardless of my personal feelings for them, they definitely have the resources to push out a game and advertise it well. It makes Activision an effective publisher. And clearly, with all their success, my opinion is in the minority. Whether or not Marvel sticks with them, I’m really hoping that they’ll focus more on finding a solid game development team. As much as I want them to sign with a new publisher, it’s the development quality that really makes or breaks a game.

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